Copy of Seamx | Amitay Cohen

seamx

Supercharge sport events

Situation

Seamx is a B2B startup from Switzerland. The company offers a platform that incorporates all the logistics tools for sports events organizers. The organizer gets a ready-made, customized platform to deal with his participants.
The situation today is that the design of the current platform isn't reflecting the big difference from today's solutions, which leads to bad sales.

Scope

UX + UI Redesign

Basic Branding

Approach

In “all-in-one” products, the most important thing is to connect all the solutions that already exist around a single brand within an intuitive and fun environment

Strategy

Current Screens

Competitive Advantage Driven Design

Seamx’s competitive advantage is the end to end solution, compared to combos like google forms + landing page + Paypal.
We figured that the new process has to be familiar in terms of layouts & intuition, but at the same time unique and exciting.

Problems

Boring

Each page contains many questions, which gives the feeling of signing a form rather than making an exciting journey.

Confusing

There are no hierarchy trade-offs on the pages.
That means all elements are equal, which makes the process confusing.

Boring

The brand guidelines aren't applied, so the platform feels disconnected from the brand.

Planning

Wireframing

Keeping it familiar

While creating new and exciting interfaces is interesting and fun, it isn't necessarily what the user wants. Seamx platform keeps the same interfaces you know and loves, with minor adjustments for the better. So that you spend less time trying to figure out a new layout, and spend more time being exiting from the upcoming event.