Planti

Plants On Demand

Situation

Planti is a plant shop in Tel Aviv. After a little push from Covid-19, they wanted to go online.
The problem is that these days (2020), the plant's on-demand industry has riched 400%+ growth because people are staying home and trying to get nature indoors. So the demand has risen - which is a good sign to get in, but also means that bigger players joined the party.
So how would I be able to differentiate him from all the big competitors?

Scope

Website Design

Brand Identity

Approach

Different is better than better.
Instead of trying to beat the big players with the usual incentives such as better plants, faster shipping, lower price ( which only possible if you are already big... ), we understood the brand vibes had to be different.

01

Brand overview

Plants On Demand

Situation

Planti is a plant shop in Tel Aviv. After a little push from Covid-19, they wanted to go online.
The problem is that these days (2020), the plant's on-demand industry has riched 400%+ growth because people are staying home and trying to get nature indoors. So the demand has risen - which is a good sign to get in, but also means that bigger players joined the party.
So how would I be able to differentiate him from all the big competitors?

Scope

Website Design

Brand Identity

Approach

Different is better than better.
Instead of trying to beat the big players with the usual incentives such as better plants, faster shipping, lower price ( which only possible if you are already big... ), we understood the brand vibes had to be different.

Tel Aviv District, Israel