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Newsla

Research, Branding & UIUX design.

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Background & Data

Daily news platform, Built For The 21st Century

Problem 

Today's daily news platforms aren’t built for the new generation's needs and expectations.  

Daily news consumption 

Traditional newspaper

Digital platforms

100%

75%

50%

25%

0%

2008

2010

2012

2014

2016

2018

2020

Solution 

Daily news platform with a focus on relevant content & great UX.

WORLDWIDE NEWSPAPER CIRCULATION REVENUE IN 2019

 87.2bn

USD WORLDWIDE PRINT DAILY NEWSPAPER CIRCULATION IN 2019

536.6m

WORLDWIDE NEWSPAPER CIRCULATION REVENUE IN 2019

9.8%

Operation Hierarchy

The core assumption of the busniess

User pain points, & Competition & Success stories

Use cases & Personas

Brand, UX flow & Mockup

1

Value Proposition 

Newsla offers to enjoy a Great & Personal Daily News.

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Great Experience 

Redesigning the way daily news is presented these days, with simple & intuitive experience.

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Personal

With an AI algorithm,

Newsla offers specific & relevant news.

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Quality Content

Based on user behavior analytics,

the platform knows to keep the good stuff in the system and to eliminate anything else.

 

2

Research 

User pain points, Competition & Success stories

 

User pain points

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Non-Personal Daily News 

In today's news platform, there is a lack of personal and specific news.

Unlike in the music, movies, and articles industries ( Spotify, Netflix & Medium)  

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Bad Reading Experience 

The leaders of the daily news industry are still living in the past.  Take for example the "NYC time"  - They haven’t made the tech transformation as they should.  

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Low Level Articles

Daily News platforms don't have tools to deeply analyze what their users like, because they can't run any analytics tools on physical newspapers which represent 70% of their sales. 

Competition in the U.S

Traditional newspapers 

New York Post

The Wall Street Journal

The New York Times