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Newsla

Research, Branding & UIUX design.

Background & data

Daily news platform, Built For The 21st Century

Problem 

Today's daily news platforms aren’t built for the new generation's needs and expectations.  

Daily news consumption 

Traditional newspaper

Digital platforms

100%

75%

50%

25%

0%

2008

2010

2012

2014

2016

2018

2020

Solution 

Daily news platform with a focus on relevant content & great UX.

WORLDWIDE NEWSPAPER CIRCULATION REVENUE IN 2019

 87.2bn

USD WORLDWIDE PRINT DAILY NEWSPAPER CIRCULATION IN 2019

536.6m

WORLDWIDE NEWSPAPER CIRCULATION REVENUE IN 2019

9.8%

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Operation Hierarchy

The core assumption of the busniess

User pain points, & Competition & Success stories

Use cases & Personas

Brand, UX flow & Mockup

Value Proposition 

Newsla offers to enjoy a Great & Personal Daily News.

Great experience 

Redesigning the way daily news is presented these days, with simple & intuitive experience.

Personal

With an AI algorithm,

Newsla offers specific & relevant news.

Great content 

Based on user behavior analytics,

the platform knows to keep the good stuff in the system and to eliminate anything else.

 

Research 

User pain points, Competition & Success stories

 
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User pain points

Non-personal daily news 

In today's news platform, there is a lack of personal and specific news.

Unlike in the music, movies, and articles industries ( Spotify, Netflix & Medium)  

the daily news content is still very generic.

Bad reading experience 

The leaders of the daily news industry are still living in the past. 
Take for example the "NYC time" - check out their web & mobile versions.

They haven’t made the tech transformation as they should.  

Low level articles

Daily News platforms don't have tools to deeply analyze what their users like, because they can't run any analytics tools on physical newspapers which represent 70% of their sales. 

Great reading experience 

Quality content

Personal

Competition in the U.S

Traditional newspapers 

New York Post

The Wall Street Journal

The New York Times

Chicago Tribune

The Washington Post

Los Angeles Times

New platforms 

Ghost

Success stories 

B2C unicorns with personal products & great UX

Articles

Medium helps users to find relevant articles on topics that they like.

Streaming 

Netflix offers a variety of movies and series to watch online.

Music

Digital music service that gives users access to millions of relevant songs. 

Videos

Youtube offers users relevant  videos based on their watching behavior.

Analysis 

Use cases & Personas.

 

Use cases

Different cases of potential users

1

Generic content

Users can’t find articles in the specific area that they fancy.

3

Messy browsing 

Users need to follow several different sites & platforms to cover their news needs.

2

Irrelevant content 

On a user’s s visit in today's platforms, he views lots of content that he doesn’t care about.

4

Reading difficulties 

Users having hard time consuming daily news through digital channels.  

Personas

2 different early adapters personas  

1

Reader (main

Location

NYC

Age

28

Gender

Female

Hobbies

cycling

Our lovely Sharon has her 9-5 day job.

Sharon loves to read and to ride on her bikes at her spear time. 

Sharon wants to know what is happening in the biking world, in order to do that she visit all sorts of sites in order to catch up.

2

Writer 

Location

NYC

Age

35

Gender

Male

Hobbies

cycling 

Richard runs. a biking shop in NYC.

He goes to every bike competition in the area.

In order to build a community around the bikes shop, he shares thoughts and stories from recent events.

Design

Brand, UX flow & Mockup

 

Brand 

Newsla comes to innovate the newspaper industry.

The branding approach is using the emotional anchors that already exist in people's minds for "Tesla" & The "New York Times" to leverage our brand.

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Colors

Primary 

F06D35

43423F

FAFAFA

Secondary 

6D3602

000000

FFFFFF

Typography 

Poppins

Semi Bold

ABCDEFGHIJKLMNOPQRSTUVWSYZ

Extra Light

ABCDEFGHIJKLMNOPQRSTUVWSYZ

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UX Flow

Mockup 

Onboarding

Core screens 

News Feed, Sub Category & Article

Connections

Search, Saved & Menu

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Thanks for watching!

Amitay Cohen

Tel Aviv District, Israel