top of page
Newsla
Research, Branding & UIUX design.
Background & Data
Daily news platform, Built For The 21st Century
Problem
Today's daily news platforms aren’t built for the new generation's needs and expectations.
Daily news consumption
Traditional newspaper
Digital platforms
100%
75%
50%
25%
0%
.png)
2008
2010
2012
2014
2016
2018
2020
Solution
Daily news platform with a focus on relevant content & great UX.
WORLDWIDE NEWSPAPER CIRCULATION REVENUE IN 2019
87.2bn
USD WORLDWIDE PRINT DAILY NEWSPAPER CIRCULATION IN 2019
536.6m
WORLDWIDE NEWSPAPER CIRCULATION REVENUE IN 2019
9.8%
1
Value Proposition
Newsla offers to enjoy a Great & Personal Daily News.
.png){kind=small}
Great Experience
Redesigning the way daily news is presented these days, with simple & intuitive experience.
.png){kind=small}
Personal
With an AI algorithm,
Newsla offers specific & relevant news.
.png){kind=small}
Quality Content
Based on user behavior analytics,
the platform knows to keep the good stuff in the system and to eliminate anything else.
Value
2
Research
User pain points, Competition & Success stories
Research
User pain points
.png){kind=small}
Non-Personal Daily News
In today's news platform, there is a lack of personal and specific news.
Unlike in the music, movies, and articles industries ( Spotify, Netflix & Medium)
Bad Reading Experience
The leaders of the daily news industry are still living in the past. Take for example the "NYC time" - They haven’t made the tech transformation as they should.
Low Level Articles
Daily News platforms don't have tools to deeply analyze what their users like, because they can't run any analytics tools on physical newspapers which represent 70% of their sales.
Competition in the U.S
Traditional newspapers
New York Post
The Wall Street Journal
The New York Times
Chicago Tribune
The Washington Post
Los Angeles Times
Success Stories
B2C unicorns with personal products & great UX
Music
Digital music service that gives users access to millions of relevant songs.
Streaming
Netflix offers a variety of movies and series to watch online.
Articles
Medium helps users to find relevant articles on topics that they like.
Videos
Youtube offers users relevant videos based on their watching behavior.
3
Analysis
Use cases & Personas.
Analysis
Use Cases
Different cases of potential users
1
Generic content
Users can’t find articles in the specific area that they fancy.
3
Reading difficulties
Users having a hard time consuming daily news through digital channels.
2
Irrelevant content
On a user’s s visit in today's platforms, he views lots of content that he doesn’t care about.
4
Messy browsing
Users need to follow several different sites & platforms to cover their news needs.
Persona
2 types of early adopters
1
Reader (main)
Location
NYC
Age
28
Gender
Female
Hobbies
cycling
Sharon has her 9-5 day job.
Sharon loves to read and to ride on her bikes in her spare time.
Sharon wants to know what is happening in the biking world, in order to do that she visit all sorts of sites in order to catch up.
2
Writer
Location
NYC
Age
35
Gender
Male
Hobbies
cycling
Richard runs a biking shop in NYC.
He goes to every bike competition in the area.
In order to build a community around the bike shop, he shares thoughts and stories from recent events.
4
Design
Brand, UX flow & Mockup
Design
Brand
Newsla comes to innovate the newspaper industry.
The branding approach is using the emotional anchors that already exist in people's minds for "Tesla" & The "New York Times" to leverage our brand.
.png)
.png)
Colors
Primary
F06D35
43423F
FAFAFA
Secondary
6D3602
1A1B1F
FFFFFF
UX Flow
.png)
Mockup
Onboarding, Core Screens & Connections
Onboarding
Core screens
Connections
.png)
Thanks for watching!
Amitay Cohen
bottom of page